- Aris, A. och Bughin, J. (2009) Managing media companies: Harnessing creative value. San Francisco: Wiley.
- Dodgson, M., Gann, D. M., and Salter, A. (2008). Management of technological innovation: Strategy and practice. New York: Oxford University Press.
- Küng, L. (2017) Strategic management in the media: Theory and practice (2 ed.). Los Angeles: Sage.
A collection of scientific articles will be added to the above mentioned literature.
EduSinglePage
Course offered as a part of a programme
Course, master’s level
15 credits
Malmö | daytime | 100%
19 January 2026 - 29 March 2026
Course code: ME654E
About the course
The course aims to develop in-depth knowledge and understanding of technological innovation in relation to strategic media development. The goal is to prepare students to participate in and lead advanced business development project work.
This course is offered as part of programme:
Course content
- classification of innovation types and strategic concepts,
- interdisciplinary perspectives on drivers of change in development of media technologies,
- emergence and diffusion of media technologies and their impact on the media intensive industries,
- strategic responses to technological change,
- business development and business challenges associated with digitalisation,
- structures, goals and business concepts in the media industry,
- practical application of innovation and strategy theories in business cases.
Entry requirements
1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
2. English proficiency equivalent to English 6 from a Swedish upper secondary school
Course literature
Course evaluation
The University provides students who are taking or have completed a course with the opportunity to share their experiences of and opinions about the course in the form of a course evaluation that is arranged by the University. The University compiles the course evaluations and notifies the results and any decisions regarding actions brought about by the course evaluations. The results shall be kept available for the students. (HF 1:14).
